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We're now one month into the general availability of iOS 13, and I must admit that I was expecting the adoption rate to be slower this year. The news of bugs and instability certainly broke through into mainstream media, and plenty of people who wouldn't normally care have asked me whether they should upgrade or not. I didn't expect adoption rates to tank, but I did expect them to be affected.

So, I was surprised to see yesterday that iOS 13 is already installed on well above 50% of devices. MixPanel have graphs available showing >60% adoption, and Apple's support page backs it up with a figure of ~55%. Incredibly, that's actually slightly faster than last year's "record-breaking adoption" of iOS 12, a release that was widely publicised as being extremely stable.

So, do consumers care about stability? I think they do, but I don't think any amount of bad press can counter the years of work that Apple have put into making it harder and harder for end-users to avoid updates.

As third party developers, we should be happy that OS updates are being pushed hard by Apple and adopted quickly by users, but I also hope that Apple really focus on stability over features in the future. I'd love to see them really take advantage of the fact that this year's blip in stability hasn't affected the numbers and return to focusing on reassuring people that it's always safe to install updates when the little red dot appears.

What I hope they don't do is look at these numbers and think that everything was fine this year! I'm pretty confident they won't be doing that though. 🤞

Dave Verwer

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