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This week saw a little potential controversy as Apple started cracking down on some apps that use emojis in screenshots, and in the apps themselves. While Apple has every right to control what is on the App Store and how people use their emoji, I don't see how this decision is good for anyone, including Apple.

Emoji allow users to be more expressive and users absolutely ❤️them, and more and more developers were using them for the same reasons. By restricting the use of Emoji in apps to strictly user input, Apple is curbing creativity on its platform in a way that will make many apps worse for no clear benefit.

One of the original apps in question did eventually get through App Review, so it's still not clear if this is a policy change or a decision made by one reviewer which was later corrected. It'll be interesting to see how this situation evolves over the next few weeks/months.

Evan Dekhayser

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