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There's one rule in the App Store Review Guidelines that has never been taken seriously by Apple:

4.5.4 Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes or to send sensitive personal or confidential information. Abuse of these services may result in revocation of your privileges.

By it's very nature this guideline is impossible to enforce during app review. But apps that break the guideline once they are in the App Store are also seemingly never punished for it, at least I've never heard of it happening. Worse, Apple also break this rule themselves and this week saw more notifications go out from the company promoting Carpool Karaoke and Apple Music.

It's ridiculous that this part of rule 4.5.4 still remains in the guidelines. Apple should either get rid of it and accept that push notifications will be used for promotion, or my preference would be to really enforce the rule and implement punitive measures for apps that are reported as breaking this rule. Step one of that is for Apple to stop doing this themselves.

Rant over. But as with all good rants about Apple, this one ends with a radar number! ๐Ÿ˜€

As this year draws to a close it's time for my regular week off next week! However, I have had an idea for something which you may enjoy and so I'm not going to take my break this year. Don't expect a normal issue though, it's not going to be that.

I hope you all enjoy seeing family and friends over the next week and I wish you all happy holidays! ๐Ÿพ๐ŸŽ„

Dave Verwer

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