In the perennial battle between Apple and companies trying to re-sell digital products in the App Store (Netflix, Amazon Video, Spotify, Audible, etc…) the 30% cut makes their business virtually impossible, and it's the customers who end up with a bad experience.

If you’ve not yet read this article from John Gruber, give it a quick read. The short version is that Amazon Video now allows customers to pay money for additional digital content, without using Apple’s IAP mechanism, but only if you’re an existing Prime subscriber.

From the official statement that Apple supplied to John:

Apple has an established program for premium subscription video entertainment providers

That may be true, but it also might be misleading. It's certainly the case that it’s only available to a very exclusive club right now.

The Verge has a somewhat sceptical view on whether this will ever roll out to other developers, and they certainly might be right. However, the fact that there is movement, no matter how small, on this issue has two benefits for the rest of us:

  1. It makes iOS a better experience for end-users, which is critical for the platform. The more people who are happy with iOS, and who stay with iOS, the bigger our potential market.
  2. Experiments like this, no matter how small and exclusive, tend to start broader conversations. I’d certainly not get your hopes up about significant changes to the business model of the App Store, but I’d love to this be the start of some experimentation.
Dave Verwer  




macOS Development

Business and Marketing



Senior iOS Developer @ Bosch eBike / COBI.Bike – With us you can ride bikes and write code! Have the safety of a large organization and the dynamic of a start-up! With the partnership of Bosch eBike and COBI.Bike you get the best of both worlds. Plus a highly creative and driven team of a hundred people in multiple locations. – Frankfurt Germany

Mobile Full Stack Engineer @ Expensify – Join our passionate team of top-notch engineers to solve a real-world problem, and help people spend less time managing expenses and more time pursuing their real goals. As we revolutionize the way people manage their expenses, being part of the Expensify team means building the easiest, fastest, and most efficient platform to automate everything expense-related. – Remote, London UK, New York City NY, Portland OR, or San Francisco CA

Senior iOS Engineer @ onX – Are you an iOS developer who loves the outdoors? Bring your iOS skills to onX, where we bring our devotion to the outdoors to work daily with a singular, powerful goal; to inspire others to find their own adventures off the pavement. – Remote, or Montana


Is your company hiring? Could you do me a favour and let your hiring managers know that they can post free iOS development job listings on iOS Dev Jobs. Thank you. ❤️


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