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The question of Apple not caring enough about the Mac and macOS has been a frequent topic of conversation for years now, ever since the iPhone started dominating the company’s financials.

They’ve been consistent with their message about how important the Mac is for a long time though. Back as far as 2010, they ran a “Back to the Mac” event as they unveiled iLife ’09 and Tim Cook spent several minutes saying how important the Mac was to their financial performance as a way to reassure people about their commitment to the platform. Craig Federighi also directly addressed the issue of whether iOS and macOS would merge in 2018.

I think this year’s WWDC will silence that conversation, at least for a few years. Yes, there was plenty of news on iOS and watchOS, but this year’s keynote felt like a love letter to the Mac, in both hardware and software.

It wasn’t just the introduction of Apple silicon either. Big Sur is so much of a step forward for macOS that they finally “went to 11”. 🎸 My gut feeling says that the name change might have been a last-minute decision, as the Apple site still had several mentions of 10.16 when the covers came off on Monday, but I don’t think the change of version number is unwarranted. I did like this theory too. 😂

I’ve never felt more confident that the Mac is going to remain more than “a product in the lineup” and that Apple cares about the things that make it unique. If Apple wanted to “lock down” or “cripple” the platform, the move to Apple silicon would have been the perfect time to start moving in that direction. But they didn’t, and I’ve never felt happier about the future of the Mac and macOS.

Dave Verwer

News

WWDC

I think it’s safe to say that given the circumstances, this year’s WWDC was a complete success. I lost count of the number of times I saw people compliment Apple on the session videos, especially the fact that they can be of different lengths when there’s no fixed schedule. I feel the same way and feel confident in saying that the videos this year got the information across in a much more engaging way than a “traditional” conference talk.

I also saw several people say they’d be happy if future editions were entirely virtual too. I certainly think there are lots of positive lessons that’ll come out of this year’s event, but I do hope that we haven’t seen the last in-person WWDC.

I know it’s entirely my fault, but I didn’t make as much of this year’s conference as I usually do. I attended several online events, met some new people, and watched a couple of session videos, but I found it hard to take full advantage of the week. The fact that I was sitting at my desk at home meant that what I mostly did this week was… work! 😬 One advantage of being in a physical location for a conference is that it forces you to pay attention and take advantage of what’s happening. I know this is entirely my fault, but I’m sure I’m not alone.


So, let’s get started with this week’s links! I say this every year, but it’s worth repeating. I won’t try to sum up every announcement or cover every new API this week. Not only would that be impossible, but how would I keep you busy for the rest of the summer if I covered everything today? 👍

For almost nine years, this newsletter has been a collection of links that caught my eye during the week. It’s the same this week, and it’ll be the same next week. If we’re lucky, we might be getting close to digesting everything by September. 🤞

Tools


Code




Design

Business and Marketing


Videos

Jobs

Senior iOS Engineer @ Cochlear – Make a difference in the world with the apps you work on. Build apps for cutting-edge hearing implants, with Bluetooth LE connectivity, that allow users to control and manage their sense of hearing. Work with custom hardware and a strong focus on security to build all-native apps that you are proud of. Passion for the latest iOS tech is a must; come help us build great products. – Remote, or Sydney Australia

Senior iOS Developer @ Vessel – Our mission is to provide instant health tracking at home - we launch in August! Our mobile experience needs to be top-notch so we’re hiring a Senior iOS Developer. We are a consumer-facing company focused on creating an incredible UI/UX. We have a lean team of excellent developers that collaborate to create something truly special. – Remote, or San Diego CA

And finally...

It wouldn't be WWDC without a ukelele, and a song about retain and release.

Join James for the best way to end this week. As always, it's also supporting a collection of fantastic causes, so please consider a donation. Also, is this the largest number of breakpoints in a single song ever? It might be!