Let’s talk a little more about the App Store, shall we? Fear not though, I’m not going to talk about problems this week, but opportunities.

Specifically, an opportunity offered by iOS 14 that you might not have considered. Grab an iPhone and check out the marketing page for Phoenix2, an iOS game.

See that banner at the top of the screen? No, it’s not a Smart App Banner. It’s got a dotted line around the icon, and a button that says “PLAY”. It’s an App Clip!

I completely missed that web-based App Clips were a thing when Apple announced them back in June. Click the button, and a few seconds later, you’re in a full-screen iOS game launched directly from the site.

We may not have demo versions in a traditional sense, but this is an exciting potential use case for a technology that felt like it was all about physical, real-world interactions when Apple unveiled it. If Firi Games can get a full level of their game into a 10Mb clip, I can’t wait to see what else is possible.

Dave Verwer  






iOS Engineer @ Karbon – Join our dedicated, all-remote agency and help us build amazing iOS apps for amazing clients. We've spent the past 10 years helping companies ship apps to millions of users—join us as we focus on the next 10 years. – Remote, or Portland OR

Senior iOS Engineer, Engagement @ VSCO – The Engagement team is looking for a Senior iOS Engineer to work on a product that impacts millions of people around the world. You'll be innovating and creating ideas through experimentation and learnings that will lead to significant changes in user acquisition, engagement and revenue, collaborating with other developers who have a similar passion for both our users and creativity. – California, New York, or Oregon


And finally...

If anyone in the marketing department for Apple Silicon Macs is listening, please make this happen. It'd be glorious. 😍