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In my comment last week, I said:

I don’t want someone else being able to judge the value of what I produce, that’s the market’s job. Apple doesn’t want to go there either, even in regular times but especially not with potential anti-trust issues looming.

Rarely is anyone this wrong this quickly. 😂 It appears that Apple is starting to reject apps based on pricing concerns. As I mentioned last week, this is easy to do in extreme cases but can lead down a slippery slope.

Of course, this screenshot is an isolated case, and like many things related to App Review, it could be an anomaly or an over-zealous reviewer. I'll be watching closely for more reports of this type of rejection, though.

UPDATE: Thanks to David Barnard for pointing me at that fact that this isn't a new rejection, so this is not a change in policy, it looks like it's been happening for a while.

Dave Verwer

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And finally...

It doesn't matter how good it gets, habits are hard to break. 😂