Many years ago, back when I used to be a .net developer, I remember feeling frustrated by Microsoft developer marketing. They needed to sell Visual Studio upgrade licenses every year, so their messaging was always around what was coming in next year’s release. As soon as every major version released, it felt like it was already out of date because Microsoft immediately started hyping up next year’s enhancements.

Apple doesn’t have a sales model as Visual Studio did back in the late 90s/early 00s. In fact, in stark contrast, they never talk about what’s coming next! Instead, we, the community, have taken over that task, and from the minute the annual set of new operating systems ship, our minds turn to what’s coming next year. 😅 Will this bug be fixed? Will SwiftUI get that new API next year? Will Core Data be replaced with something that feels more at home with SwiftUI? How many times have you read an article titled “Is SwiftUI ready for production?” in the last year? It reminds me of the old feelings I had about the Microsoft sales cycle, except we’re doing it to ourselves.

Maybe I’ve changed as I got older, but over the last few years I’ve found myself wanting to think less about what’s coming next, and more about the present. I don’t pay too much attention to the latest rumours, and while I’m not immune from talking about or linking to articles on what might be coming in next year’s releases, I try not to dwell on it.

There’s always something new coming, and it can be tempting to say, “This will be so much easier when X gets released”. Unfortunately, I have bad news. When X is released, Y will be just around the corner, tempting you to wait for it, too.

There’s no better time to start building something than right now. It doesn’t need to be “pure” anything, and it doesn’t need to be using the latest trends in app architecture. It’s much more important to build the things you want to make than to ensure that they are perfect.

Note: Please ignore that last sentence if you’re building aircraft flight control systems or nuclear reactor security software. 😂

Dave Verwer  




macOS Development

Business and Marketing


macOS Software Engineer @ Elgato – Elgato's awesome software products require awesome engineers. We are looking for highly motivated engineers focusing on macOS desktop applications to extend our product portfolio and improve the existing products. Your future agile team is a mix of experienced and junior colleagues with various technical and cultural backgrounds. We are looking forward to meeting you. – München or Mönchengladbach

Senior iOS Developer @ Vivino – Join our incredible, multicultural, passionate and truly international work culture and empower people everywhere to enjoy wine to the fullest. – Copenhagen

Technical Lead, Mobile Engineering @ M1 Finance – M1 Finance, The Finance Super App, is on a 🚀 of growth! We want to empower our users to take control of their financial well-being, and we would like you to help us. If you are an enthusiastic mobile engineer looking for your next product challenge and mentoring opportunity, then we would be delighted to hear from you. – Chicago IL

Senior iOS Engineer @ DuckDuckGo – We are a diverse and fully distributed team from around the world, working toward our shared vision to raise the standard of trust online. Join our team as a Senior iOS Engineer and help shape the technology that powers the DuckDuckGo search experience. As part of our growing team, you will collaborate with team members at all levels to identify and close major gaps in our products. – Remote

Senior iOS Engineer @ onX – Are you an iOS developer who loves the outdoors? Join onX! If you’re passionate about writing great software, love playing outside, believe in protecting access to public lands, and want to dominate the off-pavement mobile GPS market – then join our team, where we empower millions of outdoor enthusiasts to explore the unknown! – Remote within the US

iOS Engineer (Multiple Levels) @ Turo – Help us build product features that delight guests who book vehicles on our platform and enable hosts with the tools they need to manage their fleet. The iOS team is actively transitioning our iOS codebase from Objective-C to Swift, and we’re learning SwiftUI together–in labs–as we migrate our internal, watchOS, and tvOS apps. It’s really an exciting time to be an Apple-centric engineer at Turo. – San Francisco CA

Mobile Full Stack Engineer @ Expensify – Join our passionate team of top-notch engineers to solve a real-world problem, and help people spend less time managing expenses and more time pursuing their real goals. As we revolutionize the way people manage their expenses, being part of the Expensify team means building the easiest, fastest, and most efficient platform to automate everything expense-related. – Remote, San Francisco, Portland, Michigan, New York, London, or Melbourne

iOS Software Engineer @ Lose It! – We believe a small team of talented people can do great things. We are purpose-driven, with start-up energy and the stability of a profitable business with plans for the future. Our product-first strategy has helped millions of users live healthier lives. Lose It! offers incredible benefits, flexible hours and a balanced approach to work and life. Feel like the team for you? Let’s talk. – Boston MA

Senior Mobile Software Engineer @ Doximity – Doximity, the medical network used by over 70% of US clinicians, is hiring passionate Senior iOS engineers (remote-friendly!). You'll get to be part of an amazing product team and work on an app that is constantly evolving. Use your skills (Swift, MVVM, FRP) to be an integral part of our newly launched telemedicine feature. Apply today! – Remote within the US


Are you hiring? Get your open iOS development positions listed right here by posting a Featured Listing over at iOS Dev Jobs.



Thanks so much to this week’s supporters and insiders! Sommer Panage, Roland Gröpmair, Jean-Francois Duval, Patrick McCarron, and Vadim Shpakovski. ❤️ I appreciate your support.

What is all this “Insiders” stuff? If you happened to miss the 500th issue, I launched something new as part of it! There’s no pressure at all to join, but it’s available if you’d like to!


And finally...

Welcome to the other side...

This is fun, but also kinda mind-blowing! 🤯 Incredible.