Is everyone ready for their phone to feel a little less shiny and new come Tuesday? 😂

You’re always more likely to come out of an Apple event happy if you go in with low expectations, and I’d say that’s never more true than with the September event. The iPhone is Apple’s biggest moneymaker by a wide margin, and the message that needs to come out of this event in particular is:

“There’s a new iPhone. It’s the best iPhone we’ve ever made. You should buy it.”

Marketing is hard. You need to repeatedly tell everyone about your product, to the point where you’re sick of doing it. Also, the more announcements you make at once, the harder the problem gets, even for a company like Apple.

So, even though there’s yet another AR tease (and you should check out Michael Steeber’s look at how that trick works), my gut feeling says we’re still multiple years away from major AR announcements. Also, when they do come, I doubt they’ll compete with an iPhone announcement unless inextricably linked to it.

Tune in next week to see how wrong I was as pre-orders for iGlasses open up. 😂

Dave Verwer  

Also, as I was finalising this week's issue, this happened. Honestly, I wouldn't have written about this even if it broke yesterday. There will be appeals, and if/when the appeals fail, the changes will take time to appear. The long and ugly process rolls on.

It's likely that Apple will do nothing more than what is required, meaning you'll only be able to take advantage of these changes for US-based customers and that app review is about to get way more complicated and fraught. Fab.





Business and Marketing


Open Source Project Lead - SwiftUI @ DockYard – We have a high-value open source project that we need an experienced Swift/SwiftUI engineer to help us complete. Experience with Elixir is a plus. – Remote (Anywhere)

Junior, Senior, Lead iOS Engineers & Eng. Managers @ Capital One – We are a Bank/FinTech that reaches tens of millions of consumers every day. We're mobile first and have 200+ native mobile devs. We make use of Swift, Combine, Bazel, Xcodegen, Fastlane, etc. Our app is always in the top 10 Finance apps. We're looking to hire 40+ devs & managers of all levels! – Remote (within US timezones) with some on-site work (United States in IL, NY, or VA)

iOS Engineer @ onX – Are you an iOS developer who loves the outdoors? Join onX! If you’re passionate about writing great software, love playing outside, and believe in protecting access to public lands – then join our team, where we empower millions of outdoor enthusiasts to explore the unknown! – Remote (within US timezones)

iOS Engineer @ Protégé – Protégé is looking for a passionate, hardworking, detail-oriented engineer to help make it easier for people to access their dream careers. The experiences you make possible will shape the future of both our business and our amazingly talented protégés. – On-site (United States in IL) with some remote work (within US timezones)

SwiftUI Engineer @ Eimy – Eimy develops consumer electronics and services that improve the lives of a billion users worldwide. Our Munich team is hard at work to make our dream of better communications for everybody a reality. We are looking for iOS Engineers to help shape our state-of-the-art SwiftUI apps. – On-site (Germany)

iOS Developer @ Doximity – Doximity, medical network used by over 80% of US clinicians, is hiring passionate iOS engineers (remote). You'll be part of an amazing product team and work on an app that is constantly evolving. Use your skills (Swift, MVVM, FRP) to be an integral part of our newly launched telemedicine feature. – Remote (within US timezones)

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Mobile Full Stack Engineer @ Expensify – Join our passionate team of top-notch engineers to solve a real-world problem, and help people spend less time managing expenses and more time pursuing their real goals. Being part of the Expensify team means building the easiest, fastest, and most efficient expense-related platform. – Remote (Anywhere) with some on-site work (Australia, United Kingdom, or United States in CA, MI, NY, or OR)

Lead Engineer, Apple Platform @ Hudl – Be part of our mission to empower sports teams to make every moment count by joining one of our cross-functional product teams in the UK to create and drive strategy for our native Apple apps (i.e. Hudl Sportscode) used by elite teams around the world (e.g. Premier League, Bundesliga, NBA). – Remote (within European timezones) with some on-site work (United Kingdom)

Senior iOS Developer @ Shape Games – We deliver award winning sports betting products used all over the world. As a developer at Shape you can pride yourself with building products used by millions of people and have fun while doing it. – Remote (within European timezones) with some on-site work (Denmark)

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Are you hiring? You can post your open positions for free over at iOS Dev Jobs.


And finally...

That's it. That's the tweet.

Note: I know it shows a remarkable lack of class to link to my own Tweet as an "And finally...", but bear with me just this one time! 😂 I couldn't shake the feeling that this tweet should have done better than it did. It (probably) won't happen again!