Thank you all for all your positive feedback on last week’s comment. It resonated exceptionally well with you all, even if it was a little depressing.

An interesting point came up a couple of times in the feedback, though. When companies move away from their original idea or customer base, doesn’t it leave space for new companies to come in and take “the low end” of the market again?

Yes, but doesn’t that make it even worse? It feeds an endless cycle of re-creating the same software to satisfy a segment of the market that doesn’t generate as much money as selling to huge companies. Ugh. 🤮

Some of that is inevitable in capitalism. Why wouldn’t a business always seek out bigger and better sources of income? But I think there may be something specific to the software industry, too. We’re never happy to call something “done” compared to many other sectors. Imagine asking, “Should we add a new floor in-between the first and second floor now?” in the final sign-off meeting of a construction project. Someone would quietly remove you from the room. 😂

Is the fact that software is so easy to mutate part of why this keeps happening? That’s something to ponder while you read this week’s links!

Dave Verwer  




Up to Speed



iOS Engineer @ Scandit – You will play a critical role in making our core computer vision technology available on the iOS platform. You will be in charge of our App Store apps as well as our SDK, helping to create engaging user experiences around barcode and object recognition scanning with AR technologies. – Remote (within European timezones)

iOS Developer @ WillowTree Digital – WillowTree is North America's largest privately-held digital product agency. We partner with many of the world's most iconic brands to develop elegant, highly-functional mobile & web applications used by hundreds of millions of people worldwide. We offer remote & hybrid-flexible & incredible culture – Remote (within US timezones) with some on-site work (United States in NC, OH, or VA)

iOS Engineer @ Bending Spoons – We leverage advanced native iOS technologies and break new ground with our own powerful libraries that make architecting and developing the highest-quality iOS apps as smooth and efficient as it gets. We’re looking for passionate iOS engineers (mobile+platform) to bring our apps to the next level. – Remote (within European timezones) or on-site (Italy)

iOS Developer @ Okta – The future is passwordless. Okta is revolutionizing how users authenticate on their devices with FastPass. The expert iOS team at Okta is looking for amazing iOS developers to help them define the future of identity. Apply today to embark on an exciting journey and give your career a boost! – Remote (within US timezones) with some on-site work (Canada or United States)

Principal Software Engineer @ Alaska Airlines – We are innovators and creators, striving to continually improve our award-winning technology in ways that make travel simple, enjoyable, and seamless.  We’re looking for a lead subject matter expert on native app development as we reimagine the Alaska App used by millions of our guests. – On-site (United States in WA) with some remote work (within US timezones)

Senior iOS Software Engineer @ ESChat – ESChat is the market leader in secure wireless Push-to-Talk communications supporting first responders, transportation, hospitality, logistics and more. Join our iOS team and work to support these teams in getting their jobs done faster, safer and more efficiently. – Remote (within US timezones)

Senior iOS Developer @ Komoot – You’ll team up with world-class iOS engineers and take over responsibility for our iOS app. Touching all parts of the iOS app, your work will make outdoor adventures easily accessible to our users. You’ll develop diverse features for navigation, routing, social interaction and content visualization. – Remote (within European timezones)


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And finally...

Want a guaranteed source of insomnia? 😬