Whenever someone pitches me with an app idea, my first instinct is to ask, “Why can’t this be a website?” I love apps, and there are many reasons to develop them, but many ideas don’t need to be native.

The point where my argument inevitably breaks down is when the person pitching says, “then it sends a notification” … OK, so it does need to be an app. 😬

Or does it?

I was excited to read the announcement on the WebKit blog that Safari on iOS 16.4 will support Web Push and icon badges for apps installed on a home screen. If I’m honest, I wish that restriction didn’t exist, but I’ll take it if it means we get website push notifications. It looks like this was all announced at WWDC last summer, but I must have missed it!

“But Dave, why don’t you love native development?” I can hear you asking. I do! However, it’s rare that apps which only need a small set of native functionality, like push, make the best native experiences. This announcement fills a large gap between a tab in Safari and a full-blown native app, and I’m delighted to see it.

Dave Verwer  






Senior iOS Engineer @ Mindstone – Mindstone's vision is a world where people get ahead not because of who they know and where they came from, but what they know and their ability to learn. iOS is our most important platform to help millions of people to create a healthy learning habit, building confidence and skills. – Remote (within European timezones) or on-site (United Kingdom)

Senior iOS Engineer @ Polywork – Polywork is a well-funded startup looking for a third iOS developer to join the team. We’re building a modern professional social network that recognizes people as more than their job titles. – Remote (within US timezones)

Senior iOS Native Engineer @ MartianCraft – MartianCraft has been making Mac and later iOS software for discerning clients for nearly two decades. Our team of in house engineers and designers is second to none. As a full-time remote company for more than a decade we understand the needs, requirements, and pitfalls of working remotely. – Remote (within US timezones)

iOS Engineer @ Major League Baseball – Launched in 2001 as the tech arm of Major League Baseball, MLBAM is renown for creating mobile experiences that baseball fans love - and we are just getting started! – On-site (United States in CO or NY) with some remote work (within US timezones)


Are you hiring? You can post any iOS/macOS/Swift job for free over on iOS Dev Jobs. What are you waiting for?


And finally...

You have been a good reader. I have not been a good newsletter. 😊

You probably already read that link this week as it was widely shared, but you may have missed Allen Pike’s excellent explanation of context that causes some of these issues.