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Every developer, from solo indie devs to giant mega-corporations, has dreamt of Apple choosing them as a featured app on the App Store. There are millions of apps in the store, and when featured, yours is at the top of the heap. At least for a few days.

Before I go further, it’s important to know I know very little about the internal decision-making process by which apps get featured. I know there are editorial teams who make decisions and that there are different teams for different regions, but that’s about it!

When the App Store first launched, I think the apps that got featured were likely sourced by the editorial teams themselves. I imagine they would find apps that they thought were interesting and get recommendations from other Apple employees. There wasn’t any formal external nomination process that I know of.

As time went on, though, that changed. I’m not sure what form the first process took, but if I remember correctly, it started as an email address and then became a form you could fill in. They also started to write great guides on how to increase your chances of them choosing your app. The common perception was that it was a closed and secretive process, but the doors to nominating apps opened up many years ago.

Things changed again last week as the process became even more structured. Here’s the full Developer News announcement, but the gist of it is that you can now submit and track the status of requests to have an app featured. You can select the type of feature you’re nominating yourself for, like if you add new content or enhance your app’s functionality. You can also save draft versions before you submit, and see who in your team last edited a submission. It looks great.

The other thing that this change normalises is that it’s OK, or even encouraged, to submit your app for featuring on a regular basis. I’ve spoken to many people who submitted their apps once when they launched and then never again. No matter whether your app has been featured before or not, every time you do something significant to your app is another opportunity. It’s always worth considering whether your latest update might tip the scales in the eyes of a reviewer.

Of course, none of this makes it any easier to persuade the editorial team that they should choose your app. That job remains with you and remains as challenging as it always was! I love the new changes to App Store Connect, though.

Dave Verwer  

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And finally...

iPhone for sale. One previous, careful owner. Some light cosmetic damage. 😂

Seriously, though, I love the look of this. ❤️